We sit on the buyer's side of every robotics decision
Robozaps is an independent robotics advisory. We evaluate 50+ manufacturers, match solutions to specific workflows, and guide buyers from shortlist to deployment with full commercial visibility. No cost to the buyer.
Why Robozaps exists
The robotics market is large, fragmented, and almost entirely vendor-led. We exist to put buyers on equal footing.
The Problem
50+ manufacturers, hundreds of models, inconsistent pricing, and no neutral place to compare. Most companies evaluating robotics spend 3–6 months on research, rely on vendor sales decks for their information, and still end up unsure whether they chose the right system for the job.
The Solution
Robozaps is an independent robotics advisory. We evaluate across the full manufacturer landscape, match solutions to your specific workflow, and stay involved from shortlist through deployment. We do not represent any single manufacturer. The service is free to the buyer and funded by our vendor network, which means our incentive is to make the right match — not the easiest sale.
How this started
I'm Dean Fankhauser. I've spent the last fifteen years building marketplaces in fragmented industries where buyers lack the information and access to make confident decisions.
The pattern is always the same. A market has dozens or hundreds of suppliers, pricing is opaque, quality varies wildly, and buyers end up making expensive decisions based on whoever had the best sales deck or the loudest booth at the trade show. The information asymmetry between vendors and buyers is enormous — and it costs real money.
I co-founded Nuji, a product discovery marketplace that aggregated 5 million items from 10,000 retailers. It reached profitability, scaled to $19M in gross annual sales, and was acquired by Klarna. Before that, I held senior roles at Santander, Yahoo, and Havas — working at the intersection of technology, commerce, and consumer decision-making.
I then built Movingto, an immigration advisory that has guided over 2,500 families through Golden Visa and relocation processes across Portugal, Spain, Italy, and Greece. Same problem, different market: fragmented suppliers, opaque pricing, buyers who could not get straight answers. Same solution: an independent advisory layer that sits on the buyer's side.
Robotics is the most extreme version of this problem I have seen. A VP of Operations considering automation faces 50+ manufacturers, pricing that varies by multiples, conflicting vendor claims, and no independent source of commercial truth. Most buyers I talk to have spent months researching and still cannot confidently compare two options side by side. That is the gap Robozaps was built to close.
Not as a marketplace. Not as a vendor. As the buyer's independent advisor in a market that badly needs one.
How we operate
Five principles that shape every evaluation, recommendation, and deployment we run.
What we bring to the evaluation
The depth of our evaluation network is what makes the advisory work.
Manufacturers in Our Evaluation Network
We evaluate solutions from manufacturers across every major robotics category: humanoids, cobots, AMRs, quadrupeds, service robots, and industrial arms. No exclusive partnerships. No preferred vendors.
Robotics Solutions Compared
Specifications, pricing context, lead times, support terms, and deployment requirements — tracked and compared across the full market. This is the commercial intelligence that most buyers cannot access on their own.
Deployment Categories
Humanoids, industrial cobots, mobile robots, quadrupeds, service robots, and industrial arms. Each category evaluated for specific deployment contexts and workflow requirements.
Sourcing and Logistics
We coordinate sourcing, shipping, compliance, and vendor discussions across North America, Europe, and Asia-Pacific. Many manufacturers in our network ship internationally, and we advise on logistics and import considerations.
Ready to evaluate your options?
Tell us what you are trying to automate or improve. We will evaluate the options and build a shortlist matched to your workflow. The first conversation is exploratory — no commitment, no cost.